Branding Your Name Matters More Than You Imagine

  • How many girls named Tiffany are there on the club circuit going from town to town trying to make rent every month dancing at one club and then the next? Performers who take their career seriously are becoming increasingly well aware that branding your name matters much more than many others might imagine.
    For exactly the same reason you don’t see cans marked ‘soda’ for sale without a brand name printed on them, performers seeking to cash in on their own personal brand need to create, establish and protect their own commercial brand as well.
    The first step to establishing your brand is finding a unique name. It can either be something quirky and fun, or something that includes a first and last name to be more specific. Calling yourself something unique allows you to brand yourself online, at show venues and via word of mouth among your fans.
    Naming yourself Felix won’t automatically win you a pole dancing competition or land you a job in Cirque de Soleil , but it will go a long way toward separating you from the huge crowd of Tiffanys, Britneys and Crystals out there. It also opens up the possibility of owning your name on social media.
    A properly built Twitter presence, Facebook page, Instagram and even your own website with upcoming show dates is a great way to let fans know where you will be next, and how they can come to see you. You do not need a complicated site or an expensive team to create your online presence, just some simple social media work and a domain name (matched to your carefully chosen new brand name).
    To further protect your name, you may want to lawyer up and make sure the name is trademarked officially, and while that can cost you some cash to accomplish, the end result is that you are guaranteed to keep your name unique without anyone else copying you to mooch off your success.
    On the downside, branding your name does make it harder to remain anonymous, so be sure whatever name you pick has nothing to do with your real name and doesn’t give away any information about where you live or other private details.
    Establishing a stage identity is the hard part, but the profits of being able to promote your own performances and bring in additional fans to clubs on nights when you will be on stage are enormous. It’s time to think of your stage persona as the product you are selling, and to learn lessons from the way every other product is sold… starting with your own personal brand name.